Which comes first, sales or marketing? What does it depend on? What is the relationship between success and reputation? By specializing in Marketing and Communication at EBS, you will receive thorough and practical answers to those as well as many other questions. A balanced focus on theory and practice will ensure that the bachelor students gain knowledge in marketing with the aim of implementing the knowledge in their everyday work.
Specialization in Marketing and Communication offers you the following subjects:
- Public Relations and Media Communication
- Advertising
- Marketing and Public Opinion Research
- Services Marketing
- Event Marketing
- Human Resource Management
- Consumer Behaviour
- Sales Management